How to care for your swimwear to make it last

How to Care for Your Swimwear to Make it Last

Swimwear is more than just a summer staple—it’s an investment in your comfort, style, and confidence.

While high-quality swimwear is designed to be durable, how you care for it plays a crucial role in its longevity. Whether you’re lounging by the pool, exploring the coast, on vacation, or enjoying a lake day, proper care ensures your favorite swimsuit stays vibrant, fits perfectly, and stands the test of time.

Here are some simple yet effective tips to help you maintain your swimwear’s durability and shape for years to come.


1. Rinse Immediately After Every Use

Explanation: It’s important to rinse your swimsuit immediately after every use with fresh water. Whether you’ve been enjoying the ocean or swimming in a chlorinated pool- saltwater and chlorine can be harsh on swimwear fabric. By thoroughly rinsing your swimwear right away, you remove these chemicals before they have a chance to cause damage, helping to prolong your swimsuit’s life.

Why It’s Important: Chlorine and saltwater can lead to fading colors and weakened fabrics, reducing the longevity of your swimwear. By taking the simple step to rinse your swimwear after every use, you maintain the fabric’s elasticity and vibrant color, ensuring your swimwear stays in top condition for longer. This practice is essential for proper swimwear care and maintenance.

2. Dry Properly

Explanation: After rinsing, it’s important to dry your swimsuit properly. Lay it flat to dry in the shade instead of hanging it up. Hanging a swimsuit can cause it to stretch out, and direct sunlight can lead to color fading and fabric weakening, negatively impacting your swimsuit’s longevity.

Why It’s Important: Proper drying techniques help protect swimsuit fabric from unnecessary wear and tear. Direct sunlight and improper drying methods can damage the elastic fibers and fade colors, leaving your swimwear looking worn out prematurely. Drying your swimsuit flat in a shaded area preserves its shape, elasticity, and color, ensuring it remains in excellent condition.

3. Store Correctly

Explanation: Proper swimsuit storage is key to extending the life of your swimwear. Always store your swimsuit in a cool, dry place and avoid leaving it in a damp towel or plastic bag. Storing your swimwear correctly helps prevent mildew and fabric degradation, keeping it fresh and ready to wear.

Why It’s Important: Storing swimwear in a damp environment can lead to mildew growth, unpleasant odors, and fabric breakdown. By keeping your swimsuit in a cool, dry place, you protect the material from these damaging factors. Proper storage is essential for maintaining swimsuit quality, ensuring it’s always in great condition for your next beach or pool outing.

4. Avoid Strong Chemicals and Lotions

Explanation: Avoid applying strong chemicals, oils, or lotions while wearing your swimsuit. Products like sunscreen, tanning oils, and insect repellents can cause stains and break down swimwear fabric, leading to discoloration and deterioration.

Why It’s Important: Many lotions and chemicals contain ingredients that are harmful to swimwear fabrics, leading to stains, weakened fibers, and a shorter lifespan for your swimsuit. By applying these products before putting on your swimsuit and allowing them to fully absorb, you can protect your swimwear from unnecessary damage. This care step is essential for keeping your swimsuit looking and feeling great.

5. Hand Wash Gently

Explanation: Hand washing your swimsuit gently is essential to preserving its quality. Avoid machine washing, as even on a gentle cycle, it can cause friction and stretching. Instead, hand wash with cool water and a mild detergent to keep the fabric intact and colors vibrant.

Why It’s Important: Machine washing can be too harsh on delicate swimwear fabrics, leading to pilling, stretching, and reduced elasticity. Hand washing gently ensures that your swimsuit retains its shape, fit, and vibrant colors, providing longer-lasting wear. This method of caring for swimwear is vital for maintaining both the appearance and durability of your favorite pieces.

6. Avoid Harsh Detergents

Explanation: When washing your swimsuit, always use a mild detergent specifically designed for delicate fabrics. Harsh detergents can strip away the fabric’s natural oils, leading to deterioration and color fading. Opt for a gentle, swimwear-specific detergent to ensure your swimsuit stays in prime condition.

Why It’s Important: Harsh detergents can cause significant damage to swimwear, weakening the fabric and causing colors to fade. By using a detergent that’s formulated for delicate materials, you protect your swimsuit from these harmful effects, ensuring it remains soft, flexible, and vibrant. Proper swimwear washing with the right detergent is crucial for maintaining its quality over time.

7. Avoid Rough Surfaces

Explanation: Be cautious of rough surfaces when wearing your swimsuit, as they can snag and damage the fabric. Sitting on concrete, sand, or pool decks can lead to pilling or tears in delicate swimwear materials.

Why It’s Important: Swimwear fabric, while durable, is still susceptible to abrasion from rough surfaces. Snags and pilling not only diminish the appearance of your swimsuit but can also weaken the material, leading to tears and reduced lifespan. By avoiding rough surfaces, you keep your swimsuit looking smooth and new, ensuring it lasts longer and maintains its comfort and fit.

8. Rotate Your Swimsuits

Explanation: If you swim frequently, rotating between multiple swimsuits is a smart way to extend their lifespan. Giving each swimsuit time to recover its shape and elasticity between wears helps maintain its quality and fit over time.

Why It’s Important: Constant exposure to chlorine, saltwater, and body oils can be tough on swimwear. By rotating your swimsuits, you reduce the wear and tear on each piece, allowing them to last longer while retaining their elasticity and shape. This practice is crucial for maintaining a wardrobe of swimwear that remains in top condition, ready for any outdoor or beach adventure


To wrap up, here are the key tips on how to care for your swimwear to make it last:

1. Rinse Immediately After Every Use

2. Dry Properly

3. Store Correctly

4. Avoid Strong Chemicals and Lotions

5. Hand Wash Gently

6. Avoid Harsh Detergents

7. Avoid Rough Surfaces

8. Rotate Your Swimsuits


Your swimsuit is your entry to enjoying seaside moments and relaxed days. Caring for it means more days of fun. And when it finally wears out from a life well-lived, we’re here with fresh options to keep you exploring and enjoying every moment under the sun.

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